PRICING

LESS THAN YOUR
CURRENT STACK.

No per-client fees. No feature walls at the low tier. One flat rate that grows with your business.

Monthly
Annual
2 MONTHS FREE
Starter
Perfect for coaches building their roster and transitioning off spreadsheets.
$49/mo
Up to 10 clients
Full platform access
Weekly check-in workflows
Meal plan builder
Workout programming
Client analytics
Daily journal & progress tracking
Email support
Get Started
MOST POPULAR
Pro
The primary tier for independent coaches running a real business.
$99/mo
Up to 30 clients
Everything in Starter
Advanced analytics & trends
CSV client export
Strength progression charts
Priority support
Founding member rate available
Start Pro
Elite
For established coaches and small teams ready to scale.
$179/mo
Unlimited clients
Everything in Pro
2 coach seats included
Custom client portal branding
Team compliance dashboard
Early access to new features
Dedicated onboarding
Go Elite
FOUNDING MEMBER OFFER
PRO FOR $59/MO — FOREVER.
Lock in a permanent discount for being an early believer. Limited to the first 50 coaches on the platform. Price never increases for founding members.
Claim Founding Rate →
14-day free trial included

COMMON QUESTIONS

Yes — upgrade or downgrade anytime. Changes take effect at the start of your next billing cycle.

We'll notify you when you're approaching your limit and make it easy to upgrade. We won't cut off your clients mid-cycle.

We're in early access right now. Request your invite and we'll onboard you personally — no credit card required to get started.

The first 50 coaches who join lock in Pro at $59/month forever — even as prices increase for new members. This rate never expires as long as you stay subscribed.

No. The coach pays one flat subscription. All client accounts are included at no extra cost.

Yes. No contracts, no cancellation fees. Cancel from your account settings and you'll retain access until the end of your paid period.